Re-invent past successes

Adult Life Training, Inc. was founded to holistically improve the lives of our community through training, mentorship, and example. One of the tricks for business success that I have taught in university business classes is the skill of re-inventing past successes.

One example of this with which you are already familiar is the situation where video rental stores sales were declining because people dislike traveling to a store to rent video entertainment. The past success was learned through study of another industry, hospitality / food service. Pizza was a nondescript niche food many years past for the same reason – few people want to travel to a pizza store just to eat a pizza. However, when pizza stores began providing delivery services the world changed for pizza and it became a stable of American culture. Delivery not only changed the amount of pizza sales, it also increased the visibility and general popularity of pizza.

Learning from the pizza case, the video entertainment industry learned to provide free home delivery of rented video, which today is manifest as NetFlix, Amazon Prime, on demand cable services, and others. It is being done even today by Microsoft in their Office 365 program and by others who make their software available on the download / monthly rental basis where the provider handles all technical maintenance and the end user merely uses the software. This principal can be re-invented in general for any product: simply reduce the customer’s inconvenience in buying your product and more people will buy.

So when your business is not doing so well, think about what other businesses have done in the past and see how you can re-invent their past successes to excel at your own business.

That is your business tip of the day, from Adult Life Training, Inc.

And when you shop at Amazon.com, remember to use our link: http://smile.amazon.com/ch/59-3782924. It won’t cost you any more, but Amazon will donate some tiny percentage of your purchase price to help Adult Life Training continue helping you and our community; when 1,000 people do this is starts to add up. Amazon will help you help us help you.